Team

Sarah Long

OPERATING ADVISOR

Sarah Long brings over 20 years of brand management, marketing, sales and innovation experience. In her current role as CMO of WhistlePig Whiskey, she is responsible for the brand and the integrated marketing strategy, reinforcing WhistlePig’s position in the industry as the leader of the ultra premium rye category and advancing the prominence of the brand and its portfolio of exceptional whiskeys within the broader whiskey category.

Prior to WhistlePig, Long served as CMO at Mars Wrigley and Rémy Cointreau where she oversaw their respective multi-billion dollar portfolios of iconic global brands in North America. Over her career, Long has held several leadership positions across marketing, sales and innovation at Diageo North America, Molson Coors Brewing Company and Procter & Gamble. Among her many achievements growing brands, Long was named Campaign US’ 50 Trailblazing Marketers and Brand Innovators’ Top 100 Women in Brand Marketing, and she is also a Marketing Academy Fellow.