Team

Jarrad Berman

PRINCIPAL, DIGITAL TRANSFORMATION

Jarrad Berman joined TZP Group in September 2019. Prior to TZP, he was the Global Head of Ecommerce Marketing at Facebook. At Facebook, Jarrad worked with Fortune 500 companies and digital disruptors across ecommerce, retail, tech/telco, restaurants, financial services and CPG on driving digital growth and transformation. While there he created programs across measurement, creative, mobile experience and machine learning, as well as, launching Facebook’s Pop-Up Shop partnerships with multiple retailers. Jarrad spent nearly 15 years of his career on the client side roles in marketing, partnerships and growth at ideeli (acquired by Groupon), OpenSky (acquired by Alibaba), Rodale (acquired by Hearst) and INTERMIX (a division of Gap Inc.). Jarrad currently serves on the Boards of Directors of SA Company and Itzy Ritzy.

Jarrad received his B.S. in Finance from Lehigh University in 2002 and his M.B.A. from New York University’s Stern School of Business in 2017 with specializations in Management, Strategy and Global Business.

Jarrad can be reached at jberman@tzpgroup.com.